The Six Tenets of the Copier Company (and how you can get a better deal)
June 17th, 2009 by docusenseadmin under Print & Copy Best Practices. 7 Comments.
Purchasing the right multifunction office equipment can be very tricky. Make the wrong decision for even one copier/printer device in a workgroup setting and you can easily overspend on acquisition, service and supplies by thousands of dollars. Sounds expensive? Don’t worry; it gets much worse. ”Soft” costs such as lost capabilities, user frustration, down-time and office inefficiency will multiply the expense tenfold.
Why is it so hard to make the right choice? One reason is that manufacturers are introducing new technology and new devices at break-neck speed. Also, the manufacturers’ stated equipment specs are often overstated. Lastly, the newer technology is often hard to understand and frequently challenging to setup or use. If you are going to, but have never bought multifunction office equipment, don’t fret; even seasoned IT and facilities professionals can goof-up this purchase. Ask any one who has been through the process of buying or leasing office equipment and they’ll probably have stories to tell about the deal they wish they had never signed.
Equipment salespeople already know how confusing the purchase can be so they are advantaged when dealing with those of us who lack the knowledge to make completely informed decisions. Fortunately, most multifunction salespeople use identical, time-honored skills during the sales cycle. They all sit at the foot of the same grand-master to learn their craft and they follow a very predictable selling method. Anyone who knows what motivates office machine salespeople during the assessment, negotiation and buying process has a terrific leg-up. If you know what questions to ask, you can narrow the field of potential devices, lower your cost and usually end up buying less equipment in the first place.
Here, unclassified for the first time, is the office machine salesperson’s manifesto. It was obtained using enhanced interrogation on several successful highly-trained multifunction equipment-sales operatives. This condensed, one-page document will explain their rationale and methods. It will also give you short, practical tips to counter their techniques and it’s yours just for asking.
Click here to get your copy of The Six Tenets of the Copier Company (the breakdown)
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April on June 23rd, 2009
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